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Carol Gilmore

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How Do You Develop a Video Brand Guideline?

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Creating video content for any particular brand has never been easy. Most companies are relying on multiple videos that have been developed by various production houses, while others use user-generated content for internal and external communication. Video content has proved to be more engaging compared to other marketing methods such as newsletters, email marketing, and even social media feeds.

Most companies have succeeded in evolving their video without having to spend anything, while others use commissioned videos as part of their marketing strategy. Moreover, social media short clips and animations are produced without any effort or caring much about the brand’s guidelines.

How to be Spontaneous and Stay on Your Brand

When it comes to the world of marketing, there is nothing like having spontaneous content. It does not matter whether you are using online free tools to create your videos or in-house video production tools, it only takes a few minutes to come up with a great corporate video. Moreover, you can even respond to a customer’s reviews by creating an animated gift or by using short footage of “how-to” video content.

The only problem with this option is that the video footage can be unbranded and that counts as a missed opportunity for marketing your business. A good example of such an experience is when a customer or client shares video content where nobody knows the sources. Such content can end up confusing employees as well as the customers and in the end result in compromising your brand.

However, you need to acknowledge the fact that such an issue is easy to solve. All you have to do is put in place a few basic video content guidelines. Here are the major elements you should not miss on your video content guidelines.

Guidelines on Video Brand Content

The points below should be included in your video brand guidelines. Therefore, it is advisable that you create a checklist to help video content creators to develop effective content without the risk of misrepresenting the client’s brand.

Use general tone in all your video content

It is important that you use a general tone in all your video content. However, this also depends on the type of video content that is being created. For example, those who use an ‘upbeat’ tone on their brand should use monotone to deliver their messages to the end viewer.

Consider the tone of your voice

The tone of your voice refers to two things which are spoken words and text. The kind of voice tone you use will reflect your brand’s personality. Therefore, make sure that you use a tone that will positively influence your customers. Furthermore, make sure that you are specific with your video content especially when sharing video guidelines.

Brand logo, fonts and colours

You also need to consider the logo as well as the font and colours of your content. To make it easy for content creators to remember these guidelines and stick to them, you can start by creating video templates for the original content.

Imagery

Emphasise more on the graphics as well as the photos and the animation. Take time and find out what is acceptable to the brand in terms of imagery. This will make it easy for content creators to find the best imagery for your brand.

Sound and music

It is also important that you consider the sound as well as the music. Make sure that your content creators take advantage of the free online tools which can be used to find the best tracks for marketing your brand.

Key message

Another important factor that you need to emphasise is the key message that you want to deliver at the end of the day. You need to mark sure that your message reaches out to the targeted audience. Therefore, make sure that your brand’s video content has a message before the final step.

It might not be easy for content creators to create video content for any brand. But, with the help of these tips, any content creator can create successful video content for any company. Video content helps companies to reach out to new customers and generate new leads; that is why it is important to have video content that contains all the above elements.

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In Health

URTI obstructing your child’s growth? Not anymore because homeopathy has the perfect solution.

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Did you know that upper respiratory tract infection is common and might lead to complications? Many treatments are used to control symptoms and shorten the duration of illness. They often have minimal benefit and might lead to adverse effects. Read on to know how homeopathic medicine plays an important role in the treatment ofupper tract infection for children.

Symptoms and Causes of Upper Respiratory Tract Infection in Children

The upper respiratory tract (URT) consists of the nose, mouth,throat, larynx and trachea.Children areespecially at risk and possibly will have as many as eight or evenmore episodes each year.The most common symptoms are sore throat, runny nose, general sickness, and low-grade fever at the onset, followed by nasal congestion and cough. Symptoms typically peak around the third or fourth day and last for at least one to two weeks with a median of 7 days. Although generally short-lived, symptoms of upper respiratory tract infections such as fever, sore throat, headache and cough, aresources of distress for children.The acute coughfollowing an upper respiratory tract infection can continue for several weeks. The majority of upper respiratory tract infections are caused by viral pathogens, most commonly rhinoviruses, but also influenza viruses.

Treatments for Upper Respiratory Tract Infection in Children

The conventional treatment of upper respiratory tract infection includes antibiotics. You should know that conventional treatment is not always effective. In addition to efficacy, the immunological effects andsafety of antibiotics are another concern. There are severe side effects to the broad-spectrum antibiotics. These includeliver and renal failureand psycho-neurological effectsincluding hallucinations, depersonalization, depression,insomnia and psychosis.Due to these side effects, a search for safe and effective further treatment options is justified.

When dealing with complex systems, a holistic medicalapproach such as used in homeopathy, can offerhealing advantages.In fact, it is the person-focused approach ofhomeopathy that distinguishes it from conventional approaches. Unlike conventional treatment wheretreatment is based on the clinical diagnosis and the characteristic symptoms are given less importance, inthe homeopathic tradition, the prescription of ahomeopathic medicine is purely based on the totalityof symptoms and signs exhibited in children or expressed by children.

Homeopathy has proved resilient, is geographically widespread,and is an accepted part of the medical system in countriessuch as India. Safe and effective therapies would be a welcome addition to conventional treatment, especially because numerous conventional medicines are not authorized for use in small children. Homeopathy has a tradition of more than 200 years, and its main therapeutic objective is to stimulate the self-healing power of the body.Preliminary studies suggest it is effective and safe in the treatment of typical cold-related symptoms in both adults and children. The homeopathy treatment shortened upper respiratory tract infection duration, reduced the use of symptomatic medication, and was well tolerated.

In the treatment of self-limiting acute conditions such as upper respiratory tract infections, both treatment tolerability and the rateof improvement with a medical intervention are important,and several studies suggest that homeopathy treatment canfulfill both these prerequisites.

Conclusion

Respiratory infections are a common reason for seekinghomeopathic care.While lifestyle andnutrition play a significant part in their control, homeopathypresents a low cost, holistic adjunct or alternative for manycommon infections.Given the cost implications of treating upper respiratory tract infection and its complications in children and the relative absence of effective alternatives without potential side effects, the use ofnon-individualized homeopathic compounds tailored for thepediatric population merits further investigation.

It is highly suggested to visit your nearest homeopathy clinic as soon as you notice symptoms of upper respiratory tract infection.

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In Health

Success is measured by the peace of mind

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Psychotherapy or mindfulness as it is referred today has become one of the foremost topics of discussion today. Breakneck competition in the corporate circle, dicey relationships, and unequal work-life balance have in humans today has brought us to a deeper understanding of how the human brain works. There is still a lot to explore in a million years of evolution and how the mind works and evolves every day.

Mindfulness therapies today:

Gone are the days when you used to blabber about the misfortunes of your life to a total stranger! The extensive research invested in neuroscience has helped to reimagine the old techniques of psychiatric rehabilitation. A typical mindfulness therapist will listen to your concerns. The difference here is that today mindful therapy is a two-way approach as in:

  • You narrate your traumatic experiences and the measures adopted by you to cope with it
  • You explain your whole lifestyle to the therapist
  • The therapist uses compassion and his/her neuroscience-based training exercise on you to gauge the disorder and the way out for both
  • The therapist then suggests you some easy mental/physical workouts with the aim to help you to recuperate without interfering with your busy life.

Mindfulness therapy is about study and experimentation. A certain mode of treatment that is effective for one patient might not be effective for you.

Successful mind therapies:

Some of the typical elements incorporated in mindful therapies are:

  • Acceptance and Commitment therapy: Also known as ACT, the therapist makes use of storytelling, structured questioning, and simple mental exercise. It helps to relate the current situation of the client with his/her thought process
  • Guided meditation and relaxation
  • Cognitive Behaviour Therapy: Commonly known as CBT, this therapy aims at breaking the cycle of negative thoughts and take the brain out of its comfort zone

This is a relatively new life-enhancing skill. But its successful implementation holds great promise for improved human psychology in the future.

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In Health

Facts about clitoral stimulation and its effects

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Women can reach the orgasm for the direct clitoral stimulation, indirect clitoral stimulation for the internal areas that surrounds the vagina. The period of increasing the sexual arousal which precedes the orgasm from the genital stimulation for those who experience intense orgasm? The women can respond well to their clitoral stimulation which is outside the clitoral hood.

But the clitoris can be very sensitive to handle the direct stimulation and it is the most common mistakes that the men can do it directly for it. and it can be uncomfortable for the women. It can stimulate the cultural directly in the outside approach which works for best. And then all the clitoral can be designed to protect the clitoral head. There you cannot use your tongue to dig with the tongue to underneath the hood to look for the head.

And will only cause discomfort. Due to the clitoris sensitivity, it may be important for the men to earn how to stimulate it properly to give them lots of pleasure and never pain. So the clitoral stimulation sex techniques may be performed with a tongue which is focused on the outside for their clitoral hood so the exception be upwards to stoke that he may use one for your clit.and it may be ready for that kind of stimulation.

Heart disease

The sexual desires the place to be diagnosed with the heart disease and it has no different for those who have a healthy individual. If you are certainly suffered by the heart attack it will heal after the surgery if you can be embarrassed about discussing our sex life after the heart health issue most of the patient’s scan suffers from a heart attack so the she may worsen their condition otherwise it may raise another health issue.

The people in the sexual act can require with the good stand and it has a healthy heart. cannot necessarily worsen for your problem. And you can’t stop you from maintaining the healthy intimacy help with your partner. In a general belief the penetrative sex .it s not only the flawed but the hamper for our sex life and turn into your relationship.

The intercourse is a climax can involve the pleasure and its divide by stimulation the erogenous zones. So that you can enjoys the life of sex and it having an orgasm and intimacy even with a heart disease.

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