How Do You Develop a Video Brand Guideline?
Creating video content for any particular brand has never been easy. Most companies are relying on multiple videos that have been developed by various production houses, while others use user-generated content for internal and external communication. Video content has proved to be more engaging compared to other marketing methods such as newsletters, email marketing, and even social media feeds.
Most companies have succeeded in evolving their video without having to spend anything, while others use commissioned videos as part of their marketing strategy. Moreover, social media short clips and animations are produced without any effort or caring much about the brand’s guidelines.
How to be Spontaneous and Stay on Your Brand
When it comes to the world of marketing, there is nothing like having spontaneous content. It does not matter whether you are using online free tools to create your videos or in-house video production tools, it only takes a few minutes to come up with a great corporate video. Moreover, you can even respond to a customer’s reviews by creating an animated gift or by using short footage of “how-to” video content.
The only problem with this option is that the video footage can be unbranded and that counts as a missed opportunity for marketing your business. A good example of such an experience is when a customer or client shares video content where nobody knows the sources. Such content can end up confusing employees as well as the customers and in the end result in compromising your brand.
However, you need to acknowledge the fact that such an issue is easy to solve. All you have to do is put in place a few basic video content guidelines. Here are the major elements you should not miss on your video content guidelines.
Guidelines on Video Brand Content
The points below should be included in your video brand guidelines. Therefore, it is advisable that you create a checklist to help video content creators to develop effective content without the risk of misrepresenting the client’s brand.
Use general tone in all your video content
It is important that you use a general tone in all your video content. However, this also depends on the type of video content that is being created. For example, those who use an ‘upbeat’ tone on their brand should use monotone to deliver their messages to the end viewer.
Consider the tone of your voice
The tone of your voice refers to two things which are spoken words and text. The kind of voice tone you use will reflect your brand’s personality. Therefore, make sure that you use a tone that will positively influence your customers. Furthermore, make sure that you are specific with your video content especially when sharing video guidelines.
Brand logo, fonts and colours
You also need to consider the logo as well as the font and colours of your content. To make it easy for content creators to remember these guidelines and stick to them, you can start by creating video templates for the original content.
Emphasise more on the graphics as well as the photos and the animation. Take time and find out what is acceptable to the brand in terms of imagery. This will make it easy for content creators to find the best imagery for your brand.
Sound and music
It is also important that you consider the sound as well as the music. Make sure that your content creators take advantage of the free online tools which can be used to find the best tracks for marketing your brand.
Another important factor that you need to emphasise is the key message that you want to deliver at the end of the day. You need to mark sure that your message reaches out to the targeted audience. Therefore, make sure that your brand’s video content has a message before the final step.
It might not be easy for content creators to create video content for any brand. But, with the help of these tips, any content creator can create successful video content for any company. Video content helps companies to reach out to new customers and generate new leads; that is why it is important to have video content that contains all the above elements.